CONSTRUCTive Conversations: Why Digital Transformation Fails: The Organizational Culture Factor

“Why Digital Transformation Fails: The Organizational Culture Factor”

Date: 14 May 2026 (Thursday)

Time: 11:00 EET Online event

Participation is free of charge, with prior registration required

The webinar focuses on one of the most critical and often underestimated aspects of digital transformation, organizational culture, internal processes, and team readiness for change.

Our special guest speaker will be Stefan Trifu, Regional Coordinator – Nordics at WSP and Education Domain Lead at buildingSMART Romania, who will share practical insights from implementing BIM processes in Romania, as well as his experience working closely with Nordic teams.

During the session, we will explore topics such as:

∙ Why digital transformation often fails, even when the right technologies and strategies are in place∙ How organizational culture shapes adoption, collaboration, and long-term outcomes∙ Key lessons from Nordic markets, adapted to the realities of Southeast Europe∙ Practical approaches to aligning people, processes, and leadership for sustainable organizational change

The webinar will be held in English and is relevant for engineers, architects, BIM specialists, project managers, consultants, and professionals across the construction and investment sector who are interested in effective digital implementation and sustainable transformation of working environments.

Registration link:  https://bim.nemetschek.bg/bg/constructiveconversations